Link Popularity for your Real estate sites February 24, 2006
Supatra ChowdhuryLink popularity has a major role to play in the ranking of your Web site. You will no way get your site at a higher rank if you don’t have other sites linking to your own site. It is even a criterion for some search engines that you have at least one link coming to your site. If you fail to provide any linking to your site they have the right to drop you from their index.
Building link popularity requires hard labor and expertise and there are no free rides for it. But once you complete the task with dedication then you definitely get the reward of making your site a high ranking one.
You must have been awestruck to find poorly designed and optimized sites to rank at the top of many search engines. The main reason behind this is the sites strong link popularity.
It is necessary o optimize your site but it is more important to combine it with link building. Optimizing your site is certainly critical, but you must combine it with link building.
Google Bombing For anchor text February 23, 2006
Supatra ChowdhuryDo you know that you can boost your page ranking for any keyword by using that keyword to the anchor text from inbound links to that page? Google gives strong points and full credit to anchor text.
The SEO industry terms it as “Google bombing” or “Link Popularity Building”. A memorable instance involves couple dozen bloggers “three years ago” linking to the official George W. Bush page using the anchor text “miserable failure”.
After a couple weeks, to people’s great surprise, the page was ranked #1 for the search “miserable failure”, even though those words did not appear anywhere on the page itself.
It still ranks at the top of many leading search engines, search google for the term “miserable failure “.
Anchor Text February 22, 2006
Supatra ChowdhuryOne of the most important areas in online real estate marketing is the anchor text of inbound links. Google, one of the best search engines puts a significant amount of weight on the anchor text of inbound links that is generated from other websites. It uses a keyword targeted anchor text that acts as the most important factor for extremely competitive search terms.
You have to provide a link to your web page for the topmost search engines to locate your webpage and vote for your page. But what is more important is not the volume of the links to your page but quality and relevance of the pages as well.
The more quality accompanied by relevant incoming links to your page, the higher the major search engines will rank your page.
Increase your web traffic February 21, 2006
Supatra ChowdhuryA website without traffic is futile. Traffic that does not convert to a buyer or seller lead is ultimately valueless. You should concentrate more time to generate leads. The challenge lies in the fact that more you are specific and obsessed with keywords, the less traffic you get. So you need to generate a large amount of keywords that produce low traffic in general by themselves but when combined will invite a large stream of convertible traffic. By careful optimization with onpage factors and keywords that will make people visit your site, you can have a respectable visitor to conversion ratio.
Courtship In Real Estate SEO February 20, 2006
Supatra ChowdhuryThis is an important phase in Real Estate SEO. Every single design house that works in the field of marketing makes it mandatory that you get involved in the Search Engine Marketing. It is often noticed in the courtship phase that the buyer and seller leads can resemble any other lead. Except that they are sometimes a bit more hesitant to open up in the beginning. After all, why do people search online? They search online to get instant information. The MLS listing is the information that people are searching. So, a real estate site’s purpose should be to push the visitor into this MLS feed. This should be your major target – search engine is the gateway to your real website – it is what visitors are looking for.
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