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New Search Engine For A Better Market March 2, 2006

Supatra Chowdhury

Tivo Inc. leader in advertising solutions is widening its horizon by developing an advertising search engine for its consumers.

This new search engine will be of immense help not only to the advertisers but to the consumers as well.  The advertisers can target a greater audience through this search engine. The consumers on the other end will have to enter a keyword in the search engine and can make a detailed study of the product/service information of all participating advertisers. This can also be an effective tool in Real Estate SEO marketing.
The development of this new service will be available from Spring 2006.

Zoom and Web Answer Technologies March 1, 2006

Supatra Chowdhury

It is interesting to learn about the 2 new products from Ask Jeeves that have helped them to gear up their own services and increase their revenue along with royalty.  The 2 products are named as Zoom and Web Answers. These are very helpful innovations in the field of core search technologies. It helps users find what they are looking for faster than any search engines. “Zoom” is a new navigation tool developed from the extant Teorra search technology. This tool is capable of sorting information into “topic communities” and then examines the relationships between the communities. The user can zoom - in or out - to find the information he’s searching for. It helps the searchers to find out short or ambiguous queries that need clarification from Jeeves.

Web Answers” on the other hand has been developed from Ask Jeeves’ Smart Search technology – it helps the searchers with any form of keywords, questions or phrases. The ultimate aim is to answer more queries in less time than could be handled by other search engines. 

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