How to Find the Keywords that Sell Better Than A Used Car Salesman June 12, 2006
Seo GuruI have spent years doing search engine optimization; I have clients in some of the most competitive markets on the web. I’m talking hundreds of millions of directly competing pages. The core of my success is the detail, and care I put into my keyword research.
Here is my technique:
Ok, so you got a whole bunch of keywords now? (If you’ve read my last article: How”>http://www.keywordkingdom.com/killerkeywordlist.html”>How to Conquer Your Competition by Creating a Killer Keyword List than you would know the significance of this step) So now what? What do you do with your exhaustive list of thousands of keywords?
Filter your list to the keywords that convert the most sales:
I’m sure you’ve been told and have even beaten over the head with this quote: “The longer the keyword phrase the more targeted it usually is, and the higher it will convert”. Yet it baffles me how many times people still overlook this. If you want to spend a year targeting keywords that get bazillions of searches go right ahead, I’ll spend a dedicated month getting a top ranking for a longer more targeted phrase. I tend to get the highest conversions from keyword phrases 3-5 words long, but it all varies on the site and market.
Please don’t do what everybody else does and use KEI (Keyword Effectiveness Index) as the be-all-end-all solution to keyword research. You’ll simply be doing yourself an incredible disservice as that data is not very accurate.
So what is the million dollar secret to finding the keyword in your market that convert the most sales? It’s simple: run a massive Adwords pay-per-click campaign.
Google Adwords is a very efficient and inexpensive way to find the keywords that convert the highest possible sales. Create an Adwords account (as the other pay-per-click options don’t come close to the accuracy or tracking Google offers) Place all of the keywords you accumulated in your market into a single AdGroup (there are better ways of grouping your ads but its irrelevant in the context of this article) Bid high enough to have a top 8 listing for every word (this will ensure many impressions). Also, be sure to integrate the “conversion tool”, under the “Tools” tab in your Adwords campaign. Simply paste the bar of code Google gives you on the “thank you” page of the targeted site. This will give you the conversion numbers and ratios that make this technique work. After a few good weeks of impressions you should have a large enough sample to know EXACTLY what keywords are converting at the highest percentage.
Note: Don’t be afraid to spend the ten or so dollars on your pay per click campaign, the information this technique reveals is worth thousands alone.
Jot down the keywords that converted at the highest percent, you can find out what to do with this smaller list by reading my article: Are”>http://www.keywordkingdom.com/milliondollarmistake.html”>Are You Making this Million Dollar Mistake When Choosing Your Keywords? you now have an edge on 99% of the competition in your market.
David Chase is a professional SEO Consultant. You can subscribe to his free mini email course The”>http://www.davidcchase.com/seocourse.html”>The 7 Simple, yet Wildly Successful Strategies for SEO or visit his blog David”>http://www.davidcchase.com/blog”>David Chase SEOfor other facts, myths, and secrets you should know about SEO.
Are You Making This Million Dollar Mistake When Choosing Your Keywords?
Seo GuruDon’t tell me you are one of those people who type in a keyword into software and just target the keywords that yield the highest search counts? That’s not you, you wouldn’t waste your time doing that now would you? If you have, don’t worry, this article is written for you.
Why you should listen to me:
I have spent literally hundreds of hours reading e-books and other relevant sources for this information. I work professionally as an SEO and have had success in some of the highest margin markets on the web. Over the length of this article I will be sharing with you a system I use to aid me through my efforts.
When doing keyword research you need to ask yourself these two very important questions:
1. What is the demand for the keywords I am researching?
2. What is the supply?
Most SEO professionals use their common sense and often try to find the answer; they just do it the wrong way. If you own a site that sells Wireless Vacuum Cleaners it’s easy to type your market into Overture’s Keyword Selector Tool and get a list of hundreds of relevant keywords and their search counts. What you do with this information is what’s important. Some people think an expensive WordTracker subscription using the Keyword Effectiveness Index is the answer: they are crazy.
WordTracker is an amazing tool for building huge keyword lists, but its competition-research data is riddled with holes (KEI should be used only marginally, its data should be used amongst a bevy of tools).
Myth: The number of competing pages that show up in bold when running a search on any search engine is an accurate indicator of the keywords competition.
Fact: This has got to be one of the most common misconceptions in online marketing. Whether a keyword yields 99,000,000 competing pages or 100,000 it doesn’t matter.
To find out the true competition of a keyword you should KNOW the following.
For the keywords you are targeting in Google:
What is the total quantity of back-links pointing to the top 10 ranked sites?
How many times is the ‘keyword’ used in the anchor text linking back to the top 10 ranked sites?
How many sites use that particular keyword in their title tag? (you can use the allintitle:’keyword’ search for this data)
Do the top 10 sites all have the ‘keyword’ in their Meta description & keyword tags?
Do those top 10 sites all have the ‘keyword’ in a header tag somewhere on the body of their page?
Do the top 10 sites use the ‘keyword’ in the first and last 25 words of the page?
Do the top 10 competing sites bold, underline, or italicize the ‘keyword’ somewhere on the page?
Once you gather all of this data you’ll know EXACTLY how much competition is involved for the keyword(s) you plan on targeting.
Why you need to know this information:
Regardless of how much time you put into your efforts, if the top sites all have 10,000+ back-links with properly optimized websites you might find it extremely difficult or impossible to ever sniff the first page of Google. With the popularity of SEO these days, it is a complete liability not to know this information before running a SEO campaign.
As you can imagine doing this manually is a detailed & time consuming process. Researching the sites ranked 1-10 for all of your keywords relevant to your market can be an exhausting task. I use a WordTracker subscription and love its tools for building large lists; KeywordDiscoveries software had some nice features as well. I’ve used free tools like GoodKeywords and Overture Keyword Selector Tool but none really gave me the raw data I needed to truly gauge my competition.
For a while, I simply had to research each individual keyword using the search engines and click through each individual site. It was time consuming but nonetheless it was effective and very profitable. I thankfully now have access to software that automates the whole process for me. It gives me the information I need before I choose what keywords to target. To read a controversial review, about this new industry standard software visit http://www.keywordkingdom.com/keyword_search_scam_revealed.html
When all is said and done, I hope I have instilled in you the importance of going the extra length to research the competition and not just aimlessly target keywords. You cannot overlook this step; it can be the difference between a successful campaign and an utter failure.
David Chase is a professional SEO Consultant. You can subscribe to his free mini email course The”>http://www.davidcchase.com/seocourse.html”>The 7 Simple, yet Wildly Successful Strategies for SEO or visit his blog David”>http://www.davidcchase.com/blog”>David Chase SEOfor other facts, myths, and secrets you should know about SEO.
How to Conquer Your Competition by Creating a Killer Keyword List
Seo GuruI have spent literally hundreds of hours reading books and implementing what I’ve learned into the advice I’m about to give you. I’m passionate about what I do, and hopefully over this article some of that passion will bleed onto you.
It is very important that you spend the time it takes to thoroughly review the keywords in your market before you spend hundreds of hours optimizing your pages, garnering back-links, and submitting to directories.
Building a Killer Keyword List
You can always take your best guess at what keywords people are using the most to find a product or service, but there is a far more efficient way of doing this. There are many tools out there that cut down the time investment considerably. I can’t stress enough the importance of an exhausting keyword list. Its campaign-suicide not knowing every last word people use to find your product. If you don’t get anything out of this article let this sink in: Go the extra length to find hundreds if not thousands of keywords in your market. I’ve worked on websites that have 40,000+ keywords. If you follow my advice in this article you’ll be able to generate keyword lists in the thousands with very little effort.
Note: It is important to use a bevy of tools when compiling your list, each software has its own strengths and weaknesses:
Here are the tools to build a large list of keywords:
WordTracker offers a free trial (most people use Word Tracker’s $250.00 subscription) although it is one of the most acclaimed keyword research tools in the industry it does have its limitations. The thesaurus and misspelled tools are really good for bringing unique variations of your keywords to the table. But those last two options aren’t available in the free version.
Overture Keyword Selector Tool’s free search count data is far more accurate than any of the other tools. Use WordTracker to find many variations of keywords but don’t trust its “count” and “predict” data. Rely on Overture’s Keyword Selector Tool for accurate search counts.
Note: I would multiply Overture’s keyword search data by 5x’s to gauge the demand on Google, and then by 8x’s to gauge what the total search demand is amongst all search engines for that word..
Google’s Keyword Suggestion Tool also brings some unique keywords to the mix. It might be a good idea to add each individual keyword you get from WordTracker & Overture into Google’s suggestion tool and see if there’s anything you’re missing
Note: Google usually suggests keywords you would not typically find from the other two tools
Now, look at every individual page of your site as its own entity. Write down 5 words or phrases that could describe each page on your website. Now take the words and phrases you’ve come up with, use each one individually by entering it in the above tools. I would write an extensive “how to” guide on how to use these tools, but if you can use search engines you can use these keyword search tools.
To cut down time considerably I use new software. It’s become a standard in the industry; it’s an all in one tool that gathers keyword data from all 3 of the tools I mentioned above. You simply type in a “main keyword” and it searches the databases of Overture, Yahoo, Google, WordTracker, and even your competitions pages for keywords. It than combines all of these keywords for you, and puts them in notepad.
Note: For a controversial review about this industry standard keyword-software-tool please click here: http://www.keywordkingdom.com/keyword_search_scam_revealed.html
Keyword research is no longer guess work, with the amount of tools at your disposal you no longer have to spend weeks compiling keyword lists for all of the important pages on your site. There’s no longer an excuse to find only the “popular” ‘in your face’ keywords. You’d be surprised at how many small keyword ‘catch’ pages you could build that have virtually no competition.
Again, don’t just settle for the major words getting all the attention, dig deep, than even deeper until you can’t find anything new to add to your main keyword list. You’d be surprised how many people fail to see the value in this. Don’t be one of them.
David Chase is an expert search engine marketer. Subscribe to his hype-free email course: The The 7 Simple, yet Wildly Successful Strategies for SEO absolutely free. Or visit his blog David”>http://www.davidcchase.com/blog”> David Chase SEO where he posts daily search engine marketing tips.
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John Vanhara
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Guaranteed 240 leads = potential 24 closed deals for only $500 per month May 31, 2006
John Vanhara
Here is the new program. We guarantee to deliver you 240 leads (buyers, sellers) for only $500 per month. Based on our experience (we are agents and brokers in Nevada) you should be able to close one in every ten leads. That means about 24 extra deals per year you can close thanks to our referral program. Click here for more information. Leads & referrals for real estate agents.
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