Why write real estate blog January 7, 2006
John Vanhara
Blog is currently the best marketing tool for real estate agents. I really stand behind this and will bring you many examples from real life. We all want to have more buyers and sellers. We all want to close more business and blog is a tool which can bring both with MINIMUM cost.
It takes 5 minutes to write one post. If you do it every day, you will build great foundation for traffic (visitors coming to your site) and that means potential buyers and sellers. There is a lot of theory everywhere so let me give you example from few days ago.
I am looking to buy office building for our other business (incorporation services). I am looking for about 10,000 sq. feet office building in Las Vegas, NV. I found great deal on office building which is 26,000 sq. feet big. That’s too big for our use, but it is really good deal. The price per sq. foot is $217, while market price might be anywhere between $250-300 per sq. foot. The reason is that major tenant is leaving in 6 months and current owner probably doesn’t want to deal with headaches of finding tenant for 19,000 sq. feet. Therefore such discount.
What I did I wrote short message on one of the commercial blog. You can check the posting here. It took me 5 minutes to write it. The result?
This the email which came in:
I’m in the market for an office space approx. 1600 Sq ft. Would like to buy and looking in the Henderson, NV area. Any suggestions?
Thanks for your reply.
The email had complete contact information, phone, cell phone, address, company and was sent by one of the executives of the company. Don’t you think this is a great lead?
You agents, who are out there working with buyers and sellers have great source of information you can share with the general public. You can talk about interesting deals, about market, about anything what relates to your everyday job. Spending just 5 minutes each day will build you substantial business at no additional cost. I know it, because I use the same tools and same ideas to build my real estate business!
If you are not sure how to set up blog software or how to put it together then let us know. We can help.
Show recent articles on your Wordpress blog December 30, 2005
John Vanhara
First I have to say that I am not programmer. And I am not going to learn now:-) If something is simple enough then I do it if it is too complicated I let programmers do it. Sometimes I get really amazed how something is very simple. It happened with Wordpress lately when I tried to do different modifications and found out how simply the information can be found and the change made.
I have installed nice theme on Las Vegas Commercial Real Estate website using Wordpress blog. What I couldn’t figure out how to make RECENT POSTS appear on the right sidebar.
The solution is very simple. Recent links is considered as Archive. I had the Archive links in the sidebar organized by month (November, December).
It looks like this:
-
< ?php wp_get_archives('type=monthly'); ?>
Let’s say you want to list the last 15 posts you’ve written by their title. Replace the type=monthly as follows:
< ?php wp_get_archives('type=postbypost&limit=15'); ?>
And it works! The total time about 5 minutes together with searching for the information. If you need help with small modifications of your Wordpress log do not hesitate to contact us.
Need help installing WordPress blog on your own hosting? December 23, 2005
John Vanhara
If you are looking for the help installing WordPress blog on your website read further. WordPress is great and free blog software and it can run on the same hosting as your real estate website. I think this is the best blogging program currently available and I would recommend it to anyone. This website is also using WordPress, plus many more real estate website we manage ourselves. WordPress is very easy to install, but if you do that first time it might be challenging to set it up correctly, choose right template, change SEO setting so links are easy to read for search engines, etc.
We can do WordPress set up for only $49. We will need you FTP access to your hosting. The price for installation also includes short consulation how to use WordPress for blogging. If interested in help please email us at info@eastbiz.com
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