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Google Bombing For anchor text February 23, 2006

Supatra Chowdhury

Do you know that you can boost your page ranking for any keyword by using that keyword to the anchor text from inbound links to that page? Google gives strong points and full credit to anchor text.
The SEO industry terms it as “Google bombing” or  “Link Popularity Building”. A memorable instance involves couple dozen bloggers “three years ago” linking to the official George W. Bush page using the anchor text “miserable failure”.
After a couple weeks, to people’s great surprise, the page was ranked #1 for the search “miserable failure”, even though those words did not appear anywhere on the page itself.
It still ranks at the top of many leading search engines, search google for the term “miserable failure “.

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