Self-Financing Real Estate Blog June 27, 2006
John Vanhara
Here is the new and smart concept. I like businesses which are able to self finance themselves so I don’t have to put too much money in them.
Here is what you can do with your real estate blog. First if you don’t have too much time it is good idea to find copywriter who will write for your blog. Expect to pay $50-$100 per month for daily posts. At the same time place ads or sell links on your blog and get the $50-$100 back in advertising income. Do that for 6-12 months. Grow traffic and if you will feel you don’t want to sell links anymore take them off. That way you grow your real estate advertising medium with no out of pocket cost.
I use this concept myself and it works great. Let me know how it works for you.
Link Building Guide
John Vanhara
Excellent information piece about link building strategies.
Real Estate Agents - Get residual income June 13, 2006
John Vanhara
Tell your fellow agents about the least expensive IDX solution on the market and make 50% from monthly fees. That’s residual income with no work required on your part. Just for telling other agents about our great IDX home search. Read here about IDX reseller opportunity.
How to Find the Keywords that Sell Better Than A Used Car Salesman June 12, 2006
Seo GuruI have spent years doing search engine optimization; I have clients in some of the most competitive markets on the web. I’m talking hundreds of millions of directly competing pages. The core of my success is the detail, and care I put into my keyword research.
Here is my technique:
Ok, so you got a whole bunch of keywords now? (If you’ve read my last article: How”>http://www.keywordkingdom.com/killerkeywordlist.html”>How to Conquer Your Competition by Creating a Killer Keyword List than you would know the significance of this step) So now what? What do you do with your exhaustive list of thousands of keywords?
Filter your list to the keywords that convert the most sales:
I’m sure you’ve been told and have even beaten over the head with this quote: “The longer the keyword phrase the more targeted it usually is, and the higher it will convert”. Yet it baffles me how many times people still overlook this. If you want to spend a year targeting keywords that get bazillions of searches go right ahead, I’ll spend a dedicated month getting a top ranking for a longer more targeted phrase. I tend to get the highest conversions from keyword phrases 3-5 words long, but it all varies on the site and market.
Please don’t do what everybody else does and use KEI (Keyword Effectiveness Index) as the be-all-end-all solution to keyword research. You’ll simply be doing yourself an incredible disservice as that data is not very accurate.
So what is the million dollar secret to finding the keyword in your market that convert the most sales? It’s simple: run a massive Adwords pay-per-click campaign.
Google Adwords is a very efficient and inexpensive way to find the keywords that convert the highest possible sales. Create an Adwords account (as the other pay-per-click options don’t come close to the accuracy or tracking Google offers) Place all of the keywords you accumulated in your market into a single AdGroup (there are better ways of grouping your ads but its irrelevant in the context of this article) Bid high enough to have a top 8 listing for every word (this will ensure many impressions). Also, be sure to integrate the “conversion tool”, under the “Tools” tab in your Adwords campaign. Simply paste the bar of code Google gives you on the “thank you” page of the targeted site. This will give you the conversion numbers and ratios that make this technique work. After a few good weeks of impressions you should have a large enough sample to know EXACTLY what keywords are converting at the highest percentage.
Note: Don’t be afraid to spend the ten or so dollars on your pay per click campaign, the information this technique reveals is worth thousands alone.
Jot down the keywords that converted at the highest percent, you can find out what to do with this smaller list by reading my article: Are”>http://www.keywordkingdom.com/milliondollarmistake.html”>Are You Making this Million Dollar Mistake When Choosing Your Keywords? you now have an edge on 99% of the competition in your market.
David Chase is a professional SEO Consultant. You can subscribe to his free mini email course The”>http://www.davidcchase.com/seocourse.html”>The 7 Simple, yet Wildly Successful Strategies for SEO or visit his blog David”>http://www.davidcchase.com/blog”>David Chase SEOfor other facts, myths, and secrets you should know about SEO.
Are You Making This Million Dollar Mistake When Choosing Your Keywords?
Seo GuruDon’t tell me you are one of those people who type in a keyword into software and just target the keywords that yield the highest search counts? That’s not you, you wouldn’t waste your time doing that now would you? If you have, don’t worry, this article is written for you.
Why you should listen to me:
I have spent literally hundreds of hours reading e-books and other relevant sources for this information. I work professionally as an SEO and have had success in some of the highest margin markets on the web. Over the length of this article I will be sharing with you a system I use to aid me through my efforts.
When doing keyword research you need to ask yourself these two very important questions:
1. What is the demand for the keywords I am researching?
2. What is the supply?
Most SEO professionals use their common sense and often try to find the answer; they just do it the wrong way. If you own a site that sells Wireless Vacuum Cleaners it’s easy to type your market into Overture’s Keyword Selector Tool and get a list of hundreds of relevant keywords and their search counts. What you do with this information is what’s important. Some people think an expensive WordTracker subscription using the Keyword Effectiveness Index is the answer: they are crazy.
WordTracker is an amazing tool for building huge keyword lists, but its competition-research data is riddled with holes (KEI should be used only marginally, its data should be used amongst a bevy of tools).
Myth: The number of competing pages that show up in bold when running a search on any search engine is an accurate indicator of the keywords competition.
Fact: This has got to be one of the most common misconceptions in online marketing. Whether a keyword yields 99,000,000 competing pages or 100,000 it doesn’t matter.
To find out the true competition of a keyword you should KNOW the following.
For the keywords you are targeting in Google:
What is the total quantity of back-links pointing to the top 10 ranked sites?
How many times is the ‘keyword’ used in the anchor text linking back to the top 10 ranked sites?
How many sites use that particular keyword in their title tag? (you can use the allintitle:’keyword’ search for this data)
Do the top 10 sites all have the ‘keyword’ in their Meta description & keyword tags?
Do those top 10 sites all have the ‘keyword’ in a header tag somewhere on the body of their page?
Do the top 10 sites use the ‘keyword’ in the first and last 25 words of the page?
Do the top 10 competing sites bold, underline, or italicize the ‘keyword’ somewhere on the page?
Once you gather all of this data you’ll know EXACTLY how much competition is involved for the keyword(s) you plan on targeting.
Why you need to know this information:
Regardless of how much time you put into your efforts, if the top sites all have 10,000+ back-links with properly optimized websites you might find it extremely difficult or impossible to ever sniff the first page of Google. With the popularity of SEO these days, it is a complete liability not to know this information before running a SEO campaign.
As you can imagine doing this manually is a detailed & time consuming process. Researching the sites ranked 1-10 for all of your keywords relevant to your market can be an exhausting task. I use a WordTracker subscription and love its tools for building large lists; KeywordDiscoveries software had some nice features as well. I’ve used free tools like GoodKeywords and Overture Keyword Selector Tool but none really gave me the raw data I needed to truly gauge my competition.
For a while, I simply had to research each individual keyword using the search engines and click through each individual site. It was time consuming but nonetheless it was effective and very profitable. I thankfully now have access to software that automates the whole process for me. It gives me the information I need before I choose what keywords to target. To read a controversial review, about this new industry standard software visit http://www.keywordkingdom.com/keyword_search_scam_revealed.html
When all is said and done, I hope I have instilled in you the importance of going the extra length to research the competition and not just aimlessly target keywords. You cannot overlook this step; it can be the difference between a successful campaign and an utter failure.
David Chase is a professional SEO Consultant. You can subscribe to his free mini email course The”>http://www.davidcchase.com/seocourse.html”>The 7 Simple, yet Wildly Successful Strategies for SEO or visit his blog David”>http://www.davidcchase.com/blog”>David Chase SEOfor other facts, myths, and secrets you should know about SEO.
