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Pay Per Phone Call Ads March 4, 2006

Supatra Chowdhury

Google Inc., one of the leading search engine giants in the cyber space industry, has come up with an innovative service called pay-per-phone-call ads, where a promising online ad model is successfully combined with the pay-per-click ads system. The Pay-Per-Phone-Call ads will link up the consumers and advertisers through telephones.

 

Google will charge pay-Per-Call advertisers only if their ads attract the consumers and lead them to contact the advertisers by phone. The cost of the ads will be determined by the advertising companies through an auction process.

 

A deeper market study also reveals that Google’s new online development like this, could reach approximately US$4.1 billion in 2009. 

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