SEO Outsmarts PPC March 6, 2006
Supatra ChowdhuryThere are quite a few marketing tools widely available in the market, but SEO seems to stand apart from all of them. It outsmarts other marketing tools as it can give you a major boost for your business in just $500-3000. Perform a search on www.overture.com for a keyword phrase “Miami real Estate lawyers”. You will be surprised to find that law firms are paying $17.14 for Pay per click. However, this almost gets doubled when you “New York Real Estate Lawyers” - it goes upto $30.2. Now this is quite an amount for ppc. This means that you have to pay the search engines the amount that you have bid when the customer clicks your url even if he doesn’t buy any service. On the other hand if you are opting for SEO you are always in the high rank without paying. SEO psychologically stands apart because customers know that ppc unlike SEO are paid ads and therefore they show less preference to ppc.
- Posted in : Real Estate Biz
- Author : Supatra Chowdhury
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