Too late for MillionDollarHomepage.com December 30, 2005
John Vanhara
Today I came across article about REALTORs who purchased ad on famous MillionDollarHomepage.com. I just couldn’t help, but had to write my few opinions…
It is too late!
There will be nearly ZERO traffic very soon coming from the MillionDollarHomepage.com. The purpose of any link going to your website should be getting traffic. And traffic means unique visitors (buyers, sellers) who will come to your website.
The traffic from MillionDollarHomepage is decreasing. There was a very interesting case study showing how MilllionDollarHomepage works and how much traffic it can bring. It is not linked from homepage, but you can still find it here: http://www.milliondollarhomepage.com/casestudy.php
The text on case study shows this:
I’ve also got some impressive images for you. Here is a graph taken directly from the Sponge website stats server showing what happened when their ad went online. The first spike in the graph is the day their 100-pixel ad went live on The Million Dollar Homepage:
Here is the same stats from today:
You can actually still access live stats here.
Instead of 22,333 unique visitors in October, there is only 5,101 unique visitors in December. And it will go down and down. Spongenb.com (company form case study) is still the winner in this case. They were one of the first clients who signed up and paid for being listed on MillionDollarHomepage.com. They got a lot of attention and click when they were one of the few companies listed there. But people who paid recently will not get even close benefit like Spongenb.com.
MillionDollarHomepage.com was a great idea! But reading the article how real estate professionals are spending on pay-per-pixel advertising got me thinking how many agents are missing the point in the real estate marketing. There is too much influence and too many people making more money on agents (selling them stuff). I think there is more money to be made on agents than made by agents in real estate transactions. Actually someone working for REALTOR.com once told me that such it was even confirmed by some research.
Another example from the article about REALTORs spending for pixel ads…
Lauer said the $100 ad at Tew’s site is her first foray into Internet advertising. She has received calls on occasion from companies that offer services relating to Google AdWords, though she hasn’t acted on the offers yet.
So far, she hasn’t received any solid leads from her ad, but it is definitely driving traffic to her Web site, Lauer said. She received about 700 more hits at her Web site in December than in the previous month.
Here is again the confusion of hits with unique people. 700 hits might be about 10-30 people coming to the website. It is nothing. You can write one blog entry, which will take you 5 minutes and you can easily get 10-30 people to make you 700 hits! Blog software is free, website hosting can cost you $5 per month, and all you have to spend is 5 minutes of your time!
- Posted in : Real Estate Biz
- Author : John Vanhara
Comments»
This is a great article. I learned a lot of great tips and pointers. Thanks for the information!!
The thousands of copy-cats that appeared after milliondollarhomepage
made it big won’t get too far since the idea of selling pixels is no
longer novel! But now this site has popped up:
Claiming to “change the way advertising works”, OnlyOneAd.com is
selling only one ad. That’s right, there is only space for ONE ad
on the page. The first ad costs $1. To replace the ad, the next
advertiser must pay $2. After that, it costs $4, and so on. Each
new ad costs twice the amount of the previous ad. That means the
21st ad costs over one million dollars. The creator seems convinced
he can reach his goal, which actually seems possible if he can
generate enough buzz. He’s keeping a detailed blog, and so far only
the 1st ad has sold for $1! How is this going to turn out?
http://www.onlyonead.com/